Allison J Smith

Custom Web Design, Development and Marketing for Your Business!

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Recent Projects

Southern Company web site screenshot

Web Analytics Analyst

Achievements and Responsibilities: Support the web analytics function which includes the transition to the new Adobe Marketing and Analytics platform. Fulfill web analytics data requests from business and marketing departments. Envision the new executive level analytics dashboards including metrics identification for eBusiness partners, DTM and Adobe Analytics API development.

Key Skills & Technologies Utilized: Web analytics metrics documentation, responsive web design, HTML5, CSS3, JavaScript, JQuery, AJAX, Adobe Target, DTM (with digital data layer), Analytics dash boarding (Omniture, Test & Target) and Adobe Analytics API with WSSE authentication, ZingChart to dynamically display Adobe Analytics data.

Responsive design dashboard example (desktop, tablet and mobile phone):
Southern Company dashboard desktop screenshot Southern Company dashboard tablet screenshot Southern Company dashboard mobile phone screenshot

Georgia Power web site screenshot

Senior Developer/Designer

Achievements and Responsibilities: Build the Georgia Power brand through innovative development and design projects. Provide technical leadership for the external web group. Guide the team into leading-edge thinking including mobile-first design and development, and useful performance enhancements. Create reusable site code templates that decrease production time and cost, while insuring consistency across the site. Work with the Southern Company IT department as well as business and marketing teams at Georgia Power to improve confidence in our group and balance external agency interaction. Organize our group requests by implementing Jira issue tracking. Help develop workflow process and QA standards to improve quality in delivered projects. Train team members in current technologies like HTML5, CSS3 and jQuery. Make recommendations and take ownership of performance, code consistency, and usability improvements.

Key Skills & Technologies Utilized: HTML5, CSS3, JavaScript, JQuery, AJAX, coordinate APIs, WordPress, responsive design and development techniques, web design with Adobe Creative Suite, web site video integration with Brightcove, Vimeo, and YouTube, request tracking with Jira, and web analytics with Google and Webtrends, FusionCharts for web and mobile.

Home Depot web site screenshot

Online Software Engineer

Achievements and Responsibilities:Design, develop, and release management for modular online applications to minimize risks, reduce development time and increase ease of future enhancements. Improve site performance by re-designing JavaScript applications to object oriented jQuery modules. Manage resources, design and development for product focused type-ahead search tool. Brand and implement new in-house, fully functional mobile web site to replace templated 3rd party rendition. Internal business application development. Create front-end development starter guide for new contractors and associates. Create Micro site information page on wiki to track updates for over 300 external sites.

Key Skills & Technologies Utilized: Eclipse IDE, LAMP, HTML5, CSS3, JavaScript, JQuery, Mustache, AJAX, PHP, API, SVN, SQL, mobile web, Brightcove, and JSON/Java. WebSphere Commerce Enterprise (WCS7 upgrade), Omniture, agile and waterfall development methodologies using PivotalTracker and Jira.